Dr. Elliott talks about the importance of measuring customer satisfaction AFTER the product is delivered and likens it to the process of buying a new car.
Sign up for our newsletter and receive access to all of our content. See what else you can get here.
Related articles:
- [VIDEO] Food For Thought: Customer Needs and Requirements
- The Kano Model For Greater Customer-Centricity
- Customer Needs and Requirements
- Applying Voice of the Customer to Operations
